I guess you all have noticed that I have been a bit absent from the blog for a week or two. I have been really busy with client work and while that is great, I should have…
I have been reading a great book by Harry Beckwith, Selling the Invisible. If you follow me on twitter I am sure that you have seen my many quotes from the book. The book doesn’t give…
I had a birthday last week and along with wishes from my families and friends, I received some great birthday presents from some of my favorite companies. These “presents”…
I stood in line at a very popular women’s clothing retailer near closing time. There were two women ahead of me in line and there were one or two people behind me. As I stood in the…
Marketing and public relations aren’t quite the same thing but they do work together toward the same end. In fact, public relations is often a very effective form of marketing because…
With the amount of content on the internet it is easy to see why readers don’t make it to the newsstand to pick up the newest edition of their favorite magazine. Yesterday, however, I…
Focus on Building Relationships
If you have a small business, don’t get tricked into thinking that individual transactions are going to build a booming business. Maybe if you are Proctor and Gamble or Unilever, you can avoid building relationships with your clients. However, if you are a small business owner the relationship is what sets you apart from the other people that offer something similar to you. Get to know the people that show an interest in you.
Before you try to satisfy “the client”, understand and satisfy the person—Harry Beckwith
I am really excited about what lies ahead. Today I resurrected some goals and some plans and I began working towards them with a fresh burst of passion. This is awesome. Since the…
Amp Up Your Business!
Stop delegating marketing to just a few people. Marketing should be the task of every employee. Without it, you are on a slippery slope to failure.
About me
Brandi is the owner of Eleven Twenty-Three Creative Group and blogs about starting and growing your small business.
