June 2010
1 post
What Happens When You Get Busy? →
I guess you all have noticed that I have been a bit absent from the blog for a week or two. I have been really busy with client work and while that is great, I should have…
May 2010
14 posts
Create a Positioning Statement →
I have been reading a great book by Harry Beckwith, Selling the Invisible. If you follow me on twitter I am sure that you have seen my many quotes from the book. The book doesn’t give…
Who Celebrates Your Client’s Birthdays? →
I had a birthday last week and along with wishes from my families and friends, I received some great birthday presents from some of my favorite companies. These “presents”…
Don’t Let this Happen to Your Business →
I stood in line at a very popular women’s clothing retailer near closing time. There were two women ahead of me in line and there were one or two people behind me. As I stood in the…
Use Your Local Media →
Marketing and public relations aren’t quite the same thing but they do work together toward the same end. In fact, public relations is often a very effective form of marketing because…
Do Your Read the Glossies? →
With the amount of content on the internet it is easy to see why readers don’t make it to the newsstand to pick up the newest edition of their favorite magazine. Yesterday, however, I…
Focus on Building Relationships
If you have a small business, don’t get tricked into thinking that individual transactions are going to build a booming business. Maybe if you are Proctor and Gamble or Unilever, you can avoid building relationships with your clients. However, if you are a small business owner the relationship is what sets you apart from the other people that offer something similar to you. Get to know...
“If you are selling a service, you are selling a relationship”
– Harry Beckwith
Who Holds You Accountable? →
I am really excited about what lies ahead. Today I resurrected some goals and some plans and I began working towards them with a fresh burst of passion. This is awesome. Since the…
Amp Up Your Business!
Stop delegating marketing to just a few people. Marketing should be the task of every employee. Without it, you are on a slippery slope to failure.
“Marketing is not a department. It is your business.”
– Harry Beckwith, Selling the Invisible
Check out what I am reading, Selling the... →
“Create the possible service; don’t just create what the market needs or...”
– Harry Beckwith, Selling the Invisible
Follow Friday →
I am spreading the twitter love this Friday. Enhance your timeline and follow these AWESOME! people.
@mark_hayward
Mark Hayward is one of my favorite people in my…
Real Business Owners Want to Know… →
How to Increase Revenue.
This is definitely a loaded question. Each individual business owner is going to have to analyze their current business and determine how they…
April 2010
4 posts
Totally Awesome Small Business Links →
5 Ways to Profit for Free—Jan Jantsch
Grow Your Business with a Smaller Market—Marcy Shinder (This is a great story and and proves that niche marketing isn’t a bunch of…
5 Reasons to Get on the Internet →
Inc. Magazine reported on a survey of small business owners related to social media. They found,that of the people they surveyed, one in three believe that social media helps them…
Free Small Business Help and Updates →
Free Small Business Help
Each month I work with a new small business owner to help them tackle their challenges. We work together for a month to find ways to achieve their goals and…
STOP BEING SCARED!!!! →
March 2010
4 posts
Developing a Powerful Marketing Plan: Part 1 →
Small Business Marketing Defined
What is small business marketing? Is it different from what large corporations call marketing?
A formal definition of small business marketing, as defined by…
You Need a Winning Combination →
“Guerrillas know that marketing combinations work. If you run a series of ads, have a Website, and then do a direct mailing or e-mailing, they’ll all work, and they’ll each help the others work….
What I Learned Over the Weekend and on Monday →
Winning isn’t everything. Of course we all want to win in business, in life, in everything. And we all define winning in a different way. Maybe that means that you want to be able to…
Free Small Business Help: March 2010 →
Last month I launched a campaign to help small business owners by offering 30 days of free consulting. Over the course of one month we will work together to overcome the challenges facing…
Really Awesome Small Business Links →
I spent a lot of time yesterday browsing the internet. I cam across some really awesome articles and I thought that I would share them with you all. Read them and TAKE ACTION! Then come back and…
February 2010
16 posts
Start Up School Saturday →
Entrepreneurship 101: Are You Cut Out to Be a Business Owner, Part 3 of 4
The Many Varieties of Entrepreneurship
All entrepreneurs are not the same. Some come from a corporate background,…
Monday is March 1 →
As we wave goodbye to February, we should assess what we have accomplished in the first 2 months of 2010. I have done pretty good by my resolutions, not perfect of course, but pretty…
What My Toddler has Taught Me about Marketing →
I have two children, a one year old daughter and a son that will be three in about 2 weeks. My little boy is constantly launching new marketing campaigns. He isn’t a product-focused…
Do You Have a Sales Force? →
I have been thinking of ways to add some salespeople to my business. I haven’t been in business long, so I am not really interested in hiring a full-time salesperson. I wanted to come up…
What I Learned Over the Weekend →
I love to workout. Well, let me be more specific. I really enjoy doing workout DVDs. The Firm is my favorite. I have a love/hate relationship with the treadmill and we are in the hate…
Start Up School Saturday →
Entrepreneurship 101: Are You Cut Out to Be a Business Owner, Part 2 of 3
E-commerce and Globalization
The internet has opened up the entire world to your business idea. Not only can you…
Let’s Talk About Logos →
I don’t yet have a logo on this site. I am still fooling around with some design elements and may be changing my theme. But, I do need to get a logo up. Logos are a big part of any…
Google’s Enhanced Listings →
I was reading the New York Times the other day and ran across an article about Google’s effort to court small businesses. This new service may be just the thing to get you…
What do YOU need help with? →
My goal with this blog is two-fold. I want to be able to help small business owners grow their business. That’s my business. I also want to be able to form a community of people that can…
Real Business Owners Want to Know →
How much should I set aside for my marketing budget?
This is a question pondered by those that are just starting their business and existing business owners that want to re-energize…
What I Learned Over the Weekend →
I have been itching to get some video on the blog. I went over to SteveGarfield.com and snagged some really good information. I have been wanting to buy his book but its not…
For Next Week →
Before you go to bed tonight, take a few minutes to plan your upcoming week. You don’t need to go into great detail, but laying out the things that you have to do will make for easier…
Start Up School Saturday →
From now on, Saturday is going to be dedicated to those that are thinking about starting a business or in the process of starting their business. Starting a business is an exciting time….
Who’s Your Valentine? →
Kelly Diels has me thinking about love and Valentine’s Day. I happen to be one of those girls that love Valentine’s Day. Even when there was no valentine to speak of, I would always be…
